One of the quirks of the gold market that has always intrigued me is the never-ending battle between loyalists of bullion and certified coin buyers. Both parties are incredibly convinced that their investment vehicle is the end-all, beat-all type of gold, and in their opinion anyone who buys any type of gold other than bullion or rare coins (depending on which kind of loyalist we are talking about) is a fool. Sadly, gold dealers not only allow this toxic battle to rage on but many dealers actually promote the division between bullion investors and rare coin investors. Why?
Money, of course. Bullion dealers profit by casting themselves are friendly to the “good ole boys” who keep their gold clutched firmly in one hand and their shotgun in the other. Rare coin dealers often misrepresent the truth about the profitability and non-confiscatability of rare gold coins. Both types of brokers can be guilty of selling overpriced items, and in both situations the dealer can be guilty of misrepresenting or even lying about the other.
This is one of the reasons the Certified Gold Exchange has been so successful and has been able to retain such a flawless reputation over the years. The brokers here don’t work on commission, and a wide variety of bullion and rare coin products are at their disposal, which allows them to match each client with the specific item(s) required to meet each investor’s goals.
During my tenure in the gold industry, I have learned that bullion is better for individuals seeking short-term holds that end in substantial profit, while rare (not extremely rare coins but investment-grade numismatics) are usually the better choice for those who want a longer-term gold investment and who are more focused on safety than turning a quick profit. The average investor is actually better off with a combination of bullion and rare coins, so as a parting word of advice, investors: try to remain logical when buying gold and don’t let individual dealers use emotion to sell you on a particular item.